Now that you have viewed both parts of the documentary, please take a couple minutes and take this quiz. You will see your results immediately and receive your score by email.



Direct to Consumer Advertising is a public service providing the consumers with useful information.

“Proven Effective” can be as minor as 10% of patients feel better after taking trial drug as opposed to a placebo.

What is the watchdog agency that is tracking Direct to Consumer Advertising and checks for accuracy?

Physicians need to look for the signs of ghost-written reviews in peer-review journals?

Side effects are always downplayed during Direct to Consumer Advertising.

Patients trust reputable endorsements from actors that they know and have watched since childhood.

Research showed that consumers that have been exposed to more DTCA, were more likely to ask about conditions that they previously had not discussed with their physician.

There is a perception that patented medications are better and more effect than generic.

Has Direct to Consumer Advertising shifted perceptions from from treatment to brands?

In research between Canada which has no DTCA and United States there was no noticeable difference in consumer requests for medications.

What should a physician do when a patient comes in and wants a new medication they have seen advertised?

Of patients that approached their physician asking for a specific medication, how many received what they asked for?

Medications that are advertised directly to consumers are:

Who is responsible for tracking side-effects of medications that are on the market?

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