Glossary

Click on a letter to move to terms starting with that letter. Not all letters have terms associated with them.

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List Of Terms

A

AAMC
Association of American Medical Colleges
Actos and Avandia
Generic names: Pioglitazone and Rosiglitazone
New highly marketed medications , two of the 6 types of oral medicines (and 11 individual drugs) available for the treatment of Type II diabetes mellitus, not found to be bore effective or safer than older medication but decidedly more expensive.
Altace
Generic name: ramipril
A medication to lower blood pressure in the class ACE inhibitor
Ambien/Ambien CR
Generic name: Zolpidem
It is sedative used for the treamtnet of insomnia. Zolpidem can cause abnormal behavior with confusion, paradoxical insomnia or “complex sleep-related behaviors which may include sleep-driving (driving with no memory of having done so) (see: insomnia drugs)
Antihypertensive medication
Medications to lower high blood pressure
Automatic responses
Immediate, unconscious responses to persuasion, found by studies to precede our rational thought process and to act stronger motivators than critical analysis. They include but are not limited to: reciprocity, familiarity, group think, social approval, attractiveness.

B

 

C

Claritin
Generic name: Loratadine
Loratadine is a long-acting antihistamine, blocking H1 antihistamine receptors that is used for the treatment of allergies. It is considered non-sedating in regular doses as it does not cross the blood brain barrier.
CME
Continuing Medical Education
Coreg
Generic name: Carvedilol
A medication to lower blood pressure in the class Beta- blockers
Corgard
Generic name: Nadolol
A medication to lower bood pressure in the class Beta- blockers

D

DDMAC
Division of Drug Marketing, Advertising, and Communications
DDMAC reviewers are responsible for reviewing prescription drug advertising and promotional labeling to ensure that the information contained in these promotional materials is not false or misleading.
Detailing
Detailing is when pharmaceutical representatives go directly to the physicians and promote their drug by talking to the physician about the benefits of the drug and what they perceive are the side effects of the drugs, and how their drug compares to other treatments.
DSMB
Drug Safety Monitoring Board (DSMB) is an impartial group that monitors the accumulating data from a pharmacotherapeutic clinical trial, and reports early evidence of prespecified or unanticipated benefit or harm to trial participants that may be attributable to one of the treatments under evaluation.
DTCA
Direct to consumer advertising – includes print, tv ad internet advertisements, product placement and product integration in TV and internet and print media, scripted “new stories” , direct to consumer free samples link to module
Drug rep
Pharmaceutical representative, hired by pharmaceutical company to promote their products to healthcare professionals

E

 

F

FDA
Federal Drug Administration
Free samples
Medications provided by pharmaceutical industry to health care providers to give to patients or more recently, directly to patients. The medications are new products, on patent, generally for long term use while the amount of samples are almost cover only for short term use. As such, the patient has to obtain a prescription and then purchase the medication to continue its use.
Studies have shown that having free samples available influence providers prescribing patterns . (HSL page) Studies also show that the majority of samples are used by the providers or the staff, in contrast to having them to help poor patients.
J. M. Westfall; J. McCabe; R. A. Nicholas
Personal use of drug samples by physicians and office staff JAMA. 1997;278(2):141-143.
Fluoxetin
Prozac generic fluoxetine antidepressant medication in the he class SSRI (selective serotonin re-uptake inhibitor) (see: antidepressants)

G

Ghostwriting
Medical journal articles are researched and written by or on behalf of pharmaceutical companies, and then published under the name of academics who previously played little or no role in the research and writing process. (see: Ghost Management: How Much of the Medical Literature Is Shaped Behind the Scenes by the Pharmaceutical Industry?)

H

 

I

Inderal
Generic name: Propanolol
A medication to lower blood pressure in the class Beta- blockers

J

 

K

 

L

Lipitor
Generic name: Atorvastatin
One of many cholesterol lowering medications in the class of “Statins
Lotensin
Generic name: Benazepril
a medication to lower blood pressure in the class ACE inhibitor
Lopressor
Generic name: Metoprolol
A medication to lower blood pressure in the class Beta- blockers

M

 

N

Nexium
Generic name: Esomeprazole
Esomeprazole is a proton pump inhibitors (PPI), blocking the production of acid by the stomach. Other drugs in the same class include omeprazole (Prilosec), lansoprazole (Prevacid), rabeprazole (Aciphex) and pantoprazole (Protonix). Chemically, esomeprazole is very similar to omeprazole. They are commonly used for the treatment of gastric and duodenal ulcers, gastroesophageal reflux disease (GERD). (see: Heat burn)

O

 

P

Prinivil
Generic name: Lisinopril
A medication to lower blood pressure in the class ACE inhibitor
Propaganda
Propaganda is defined (a la Ellul, 1965) as encouraging action with the least thought possible. Its function is not to inform, but to persuade to act in accord with certain values. From E. Gambrill, UC Berkeley course syllabus Propaganda in the Helping Professions

Q

 

R

Reciprocity
Automatic unconscious response to receiving a gift or to someone being nice to you where you react more positively to that werson in future interactions
Requip
Generic name Ropinirole
It is used to treat Parkinson’s disease by helping to replace brain dopamine, low in Parkinson’s disease. It is also used to treat RLS (Restless Legs Syndrome)Consumer Report: Ad Watch

S

 

T

Tenormi
Generic name: Atenolol
A medication to lower blood pressure in the class Beta- blockers
Totensin
Generic name: Atenolol
A medication to lower blood pressure in the class Beta- blockers

U

 

V

Vasotec
Generic name: Enalapril
A medication to lower blood pressure in the class ACE inhibitor
Vioxx
Generic name: Rofecoxib
COX-2 selective anti-inflammatory medication used for arthritic pain, voluntarily withdrawn from the market by Merck after concerns was raised about the risk of cardiovascular side effects.

W

 

X

 

Y

 

Z

Zesteril
Generic name: Lisinopril
A medication to lower blood pressure in the class ACE inhibitor