Industry Sponsored Research And Continuing Education

“Continuing Mis-Education!”

Module on the effects of the pharmaceutical industry on research and education and its influence on your medical practice, for the purpose of influencing prescribing practices of health care professionals.

The objectives for “CME” are:

  1. List and define techniques used by the pharmaceutical industry to influence medical research.
  2. Using the cases involving the promotion of Vioxx and Neurontin, give examples and explain three ways pharmaceutical companies can use continuing education to influence health car professionals.
  3. Explain how non-reporting, overly positive reporting and
  4. Describe what seeding trials are and how they are used.
  5. Explain what ghost writing is.
  6. Persuasive techniques used by the pharmaceutical industry that rely on automatic responses include reciprocity, familiarity, social approval and

Learn about the effects of the pharmaceutical industry on research and education by:

  1. Reflect on your understanding of the effects of the pharmaceutical industry on research and education and its influence on your medical practice in the portfolio.
  2. Read an interview with Rich Deyo, MD, MPH on this topic.
  3. View the slide show on industry sponsored education and research..
  4. Answer questions on industry sponsored education and research..
  5. Review feedback on these questions.
  6. Reflect again on your understanding of the effects of the pharmaceutical industry on research and education and its influence on your medical practice in the portfolio.
    Note if there is any difference in your attitude, knowledge or expected practice before and after completing the module.

If you want to learn more; consider reading or watching the following-

Deyo RA, Psaty BM, Simon G, Wagner EH, Omenn GS. The messenger under attack — intimidation of researchers by special-interest groups. N Engl J Med. 1997 Apr 17;336(16):1176-80.

View the PowerPoint slideshow.